What answer is everybody searching for?
It’s, “How are we different?” – What differentiates us from all the other markets?
True, you can now buy an Amy’s frozen burrito almost anywhere; so what do we have that they don’t?
Why come to us?
Well, our co-ops have something that’s totally unique and valuable.
It’s something that can’t be found any place else and can make a customer’s choice to come to our co-ops a no-brainer.
It’s vital. It’s alive. It’s a game changer. It is what sets us apart.
It’s you!
It’s not the price of ground beef; it’s not because we have a board of directors.
It’s you.
It’s you – that creative person that felt something deep inside them and came to work in a co-op.
It’s you – who felt at home here and has a vision for the future.
It’s you – who truly wants to make the world a better place.
These are rare qualities.
These are qualities that attract people; they excite people and folks want to support and be around them.
Other businesses can copy this but it’s just fake.
Shine your light, get out there, take a chance. The power of who you are might surprise you.
Have faith in the uniqueness of who you are and know you have something that no one else has.
You work in a co-op.
You are the difference!